Failed dot-commers move into porn
Failed
dot-commers are moving into the online porn business, and a
new training school is cashing in
Courses for budding porn site operators are attracting
failed US dot-commers in their droves, and Australians are
showing signs of getting in on the action.
ZDNet Australia reported yesterday on the growing trend of
dot-com has-beens to cash in on online porn and the Adult
Webmasters School -- www.adultwebmasterschool.com -- which
kicked off July 1, claims a large proportion of its students
have a failed Internet business behind them.
The course, which teaches those who enrol
how to profit from the online porn business, has attracted
over 200 students each month since its launch and hopes to
have over 2000 people signed up by the end of the year. Only
two Aussies are on the books to date but close to 40 percent
of the total headcount are former employees of failed dot-com
businesses, according to the school's chief executive Philip
Brandes.
"Since a lot of these 'dot-bombers' have prior Web,
computer and/or marketing skills, the transition is relatively
easy. They pick up the material far quicker that those coming
from a more traditional line of work," Brandes told ZDNet
Australia in an email interview.
According to Brandes, adult Webmasters don't feel the bite
of a bad economy -- sex sells no matter what happens. "I chose
this industry due to the stability that is inherent in the
online pornography business. Having been involved with the
Internet from an early age, I knew the end was near for
companies trading at 40 times their book value, yet not
earning a profit. It was time to go in to an industry that
generated profits -- a lot of profits."
According to Brandes, when you cater to people's most basic
desires -- food, shelter, clothing, sex -- there's a pretty
good chance of survival. "Pornography is the largest
product/service on the Net and despite the usual slow-down
during summer, the online Adult business is booming. Not one
of our students who has been with us for more than 30 days has
failed to generate revenue."
Brandes says that the school has attracted a good portion
of female students and despite what some may think, this line
of business is just as complex as others. "I analyse
conversion ratios, niche effectiveness, click-through ratios,
sponsor sales, traffic bandwidth...It's not just about looking
at nudie pictures," he said.
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